Targeting Customers is Key
ThrasherMJ1 To grow your business, you need a marketing plan. The right marketing plan identifies everything from who your target customers are to how you will reach them, as well as…
May 2015
Hiring the Right People Leads to Success
Whether you are hiring employees for a big organization or looking for some potential candidates to build your start-up, the hiring process is the first and foremost factor you need…
Calvin Klein: Exponential Growth
China, expected to top the world in luxury-goods spending in as little as five years, will be Calvin Klein’s fast-growing market this year, CEO Tom Murry said in an interview.…
Understanding the Consumer is Crucial
Understanding your customer base is pivotal to any business. No matter what industry you’re in or what your approach is to marketing and advertising, understanding your audience better will allow…
Mad Men
Leading up to the series finale of AMC’s Mad Men, viewers and actors shared their favorite scenes from the previous eight years on twitter. Actor Jon Hamm who plays Don…
Selling and Marketing Items that Sell themselves
Porterde1 There are some products and services that market themselves in the world. the primary example of this is Apple- selling technological devices that are outrageously expensive but yet seem to…
The Admissions Office: Selling a Personal Investment
College is expensive. I know that even for me when it is all said and done I will have close to twenty thousand dollars of student loans from the semester…
Kohl’s, Macy’s and J.C. Penny
Last week it was reported that Kohl’s Corp. posted disappointing sales growth in the first quarter, raising concerns that a strategic plan unveiled last year to jump start the struggling…
Empathizing when it’s hard: Conflict Resolution
It is interesting to think of sales as an argument- a lot of the core concepts that we took away from class apply in real life as well as hypothetical…
Freemium Sales
GieslerBW1 How would one be a salesman for a freemium model, such as for an app with in-app purchases? It should be kind of hard if you think about it. The…