Jones BBQ and Foot Massage: A Case Study on Failing to Sell TO the Customer
There are many ways with which to try and sell customers on a product. Some sellers focus on a price point, others on the quality of goods, while still others…
There are many ways with which to try and sell customers on a product. Some sellers focus on a price point, others on the quality of goods, while still others…
We’re told to think of a job interview as “selling ourselves.” We enter to show whether we are the best qualified candidate. In this, it is similar to selling a…
In chapter 8 of Daniel Pink’s book “To Sell is Human,” the reader learns the importance of improv to sales. When I first read that, I didn’t understand how those…
Until the age of 13 I lived in a restaurant. My dad is a chef, and we owned a fine dining restaurant. I know it sounds kind of odd to…
So I made a mistake… A colleague reached out to me and needed a website for their business so that they could sell to customers online before the rapidly approaching…
If you’re truly a salesperson seeking to give your prospect the best experience, your amazing pitch or presentation will probably never be heard. What do I mean? Well, in the…
All of us have failed in life one time or another. This could be failed grade on a test or project or a failure to make a sale in the…
Sometimes in a sales conversation, broaching the subject of budget can be quite intimidating. So, as salespeople we need to have a few techniques on hand to make the interaction…
Do you ever feel like you really need something to happen for you? It could be that you need a job really badly or try to convince your parents that…
How many times have you made a purchase and the process was not a clear one? In fact, you may have walked away and wondered what even happened and what…