The Pursuit of Happyness
The idea that features tell and benefits sell is pristinely displayed in the movie The Pursuit of Happyness. In this movie a salesman named Chris Gardner invests his life savings…
The idea that features tell and benefits sell is pristinely displayed in the movie The Pursuit of Happyness. In this movie a salesman named Chris Gardner invests his life savings…
It was a dull rainy-day last spring break, so my friend and I said, “ah what the heck? Let’s go furniture shopping”. But our ordinary furniture shopping for our apartment…
When it comes to selling, Erica Feidner has a reputation of being one of the most successful sales persons alive. She surprisingly made her successful career out of selling pianos.…
The third chapter in Never Split the Difference is called “Don’t Feel Their Pain, Label It.” In this chapter, Chris Voss goes over some different techniques and tools to empathize…
If you ask someone how they’d describe a salesperson, they would most likely give you some negative adjectives like pushy, loud, slick, greedy, and dishonest just to name of few.…
The exchange between Mr. Duncan and Kevin in the toy store is a great example of a positive selling experience and the positive outcome such an experience can bring. Mr.…
When you need something… where do you instinctively go? We have been conditioned during our lives to trust certain brands, the previous experiences we have had with them strengthen this…
Leadership League is a Pittsburgh based company that works to find ways to spread God’s word in unexpected ways. As a business, they partner with major sports teams to give…
Whenever we set out to sell something, we automatically gravitate toward features as our selling strategy. The reason is fairly simple; we ourselves are usually already sold on whatever it…
There are many techniques and ways to market a product that you are selling. Many companies use Television advertisements that cost anywhere from $115,000 to $5 Million. This is a…