Turning “Story telling” into “Story selling”
Liam Grossman Recently, I came across an ad that was selling a service. Unlike most ads, it started with a story about a father and his son. They began a tradition of…
January 2022
The Online Salesperson
Alyssa Mapes With the increasing digitalization of our world, using social media to sell is a vital skill for anyone in sales. This is a lesson I learned last year with the…
Sales Tip Series (1 of 4): “Making Bank” with Ben Frank
Molly McCommons Textbook reading is often the bane of the college student’s existence. This was certainly the case when I took Dr. Edward’s public speaking class last semester, and he assigned Speak…
“How much is this worth?”
Tessa One of the keys to running a business is knowing what your product is worth. For the past four years, I have sold around 100 pairs of custom-painted shoes. Originally…
Brand Ambassador or Retail Therapist
I started working at American Eagle at the Outlets the Monday before Black Friday in 2020. Since then I have unlocked the same nine fitting rooms thousands of times, helped…
A Good Seller vs. a Bad Seller
Sophia Whiteman I have had a very recent experience in the buying world. Up until a few weeks ago when I bought my truck I had not bought much of worth. Obviously…