Many times, in a sales scenario, it can become repetitive and many times, boring in the sales world. For example, many times a sales conversation can be predictable in the office setting. One thing I have realized from this class and also from my past experience with salespeople, changing the physical environment of a sales conversation can be game changing. Going to coffee, dinner, bar, a walk, or even golf can all be examples of changing the context and moving forward. Doing this, we are able to change the environment, and you are able to see a different side of the person you are talking to.
Another way we are able change the context of a sales conversation and differentiate yourself from others is by not jumping right into the sales talk. This semester, we were able to see an example of this through a scene from the office. Michael Scott did not jump right into the sales talks, instead, he was able to relate with the buyer by just having fun! Dancing, singing, talking about life… Many times, in sales, it comes down to the buyer simply liking the salesperson more and this is a great way to do this.
The final way to change the context and differentiate is being an active listener during conversations. My father, who is in commercial lighting sales, does a great job in this aspect of sales. Whenever he was in a sales setting, he would constantly remember what he was hearing. For example, he would remember the names and ages of his clients’ kids, the sports they play, and even what school they attend. Now, whenever he is in interaction with said buyer, he can ask genuine questions which tell the buyer he is a listener and is genuinely interested in the other person.
ljsegel 
leithartts22 
devlinnc
Nice insights! Moving a sales talk to a walk or bar can shift the vibe. Easing in without pitching hard connects better. And really hearing people—like recalling their details—makes a difference.