Mind Reading in Sales

Mind reading is something almost everyone would want to be able to do, but in sales, this is not something you want to use when in a conversation with a potential customer. Mind Reading is an ability to anticipate or understand a person’s thoughts or feelings without them having to express them. In a sales conversation, this may be someone assuming what a potential customer wants and needs are without actually asking them.

Assuming what a customer wants or needs can lead to misunderstanding and ultimately a loss in sales. Every customer has his or her own unique preferences that may not always be apparent. It is very important as a salesman to listen to the customer and ask open-ended questions to gain a better understanding of their needs and preferences. It is always better to ask than assume, don’t assume facts not in evidence, and don’t mislead between the lines. Effective sales involve trust between the seller and customer, while identifying their needs and presenting a solution that meet the certain needs discussed. This requires the salesperson to actively listen, ask good questions, and understand the customers perspective in order to effectively.

Mind Reading in sales can cause the salesperson to come across as manipulative or dishonest, damaging the relationship, resulting a loss in sales. Mind Reading undermines the effort to get to know the customer and what he or she really wants. In conclusion, mind reading can be an awesome thing to be able to do, just not in a sales conversation.