In this scene, Gaston makes the sales pitch of a lifetime: proposing to the only woman he could ever love.  In his pitch however he is in no way attuned to her needs and desires.  He comes in fully convinced that he is exactly what she wants and needs.  He doesn’t ask her any questions and makes comments that disgust her and push her away.  He can’t imagine anyone seeing him differently than he sees himself.  He so convinced that he is all any woman could possibly wish for so he doesn’t bother asking her what she actually wants.  He is also overly positive.  He is completely ignorant of her objections and takes her refusal as a challenge to try harder.  He believes so much in himself and is blinded to his flaws.  He is the perfect example of someone who is positive to the point of delusion.  Something we can learn from his proposal is that you only push someone away when you aren’t attuned to their pain, and you become delusional when you are positive to the point of ignoring your or your product’s flaws.

2 thoughts on “The Pitch of a Lifetime”
  1. This is a great example of a lack of attunement, very poor understanding of his prospect’s needs and desires. Would definitely lose business by following his example!

  2. This is so true! It is so important to be sure not to assume anything of a customer. Make sure that you listen to their needs and wants and also listen to their concerns as well. This method rarely works in sales at all because of the lack of attunement in the situation. This can be applied in almost any area of life, without being aware of others’ needs, you will get nowhere, and they will most likely leave.

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