When it comes to selling, clarity is critical to success. Lacking a clear understanding of a product or client’s needs and desires will not simply decrease the chance of closing a deal, but potentially jeopardize future deals as well, as failing to understand can be construed as a failure to care. As Pink argues, “We need to be clear about what we are selling and why it matters”. With this in mind, ways that clarity in the sales environment can be achieved include, striving to understand the product you’re selling holistically, determining the point points felt by a client, asking questions about goals that a client may have, and asking about their buying behavior. In striving to have a strong understanding of not only your product but of your client too, you will be more likely to have a higher sales conversion and ultimately will experience a higher degree of success. Communicate effectively, understand your customer’s needs, and stay on track to close deals. As Daniel Pink writes, “To sell well is to convince someone else to part with resources—not to deprive that person, but to leave him better off in the end.” Clarity is the foundation of that process.
By guentterjj21
BoweryJE22 One thought on “Clarity in the Sales Environment”
Leave a Reply
You must be logged in to post a comment.
Agreed, this is so important. We can sell occasionally to people that have to need for us, and we can take money from people that didn’t need to spend it, but this is not fulfilling and rewarding sales. The purpose is to develop a mutual benefit between two parties, and for that we need to find clarity in the people that actually need us. Great post!