A big takeaway I’ve had on the concept of effective sales is increasing your power by reducing it. The idea that salesmen need to hold the power of the pitch and conversation when trying to close a sale is not an effective way to make a sale. It is vital to allow the buyer to control the conversation because they will not be convinced if they have objections that are left unaddressed. By allowing the customer to take more power of the direction that the conversation goes in, this is actually giving more power to the seller. This is because the buyer is more likely to buy if the conversation moves in the direction of their interests. The psychological tactics that are effective in sales are much different than the traditional sales methods that lead to negative stereotypes surrounding salesmen.
BoweryJE22
Strider, this is great stuff. Increasing your power by reducing your power is very important. You do not want to be known as someone who came across as above the other person in a sales conversation, so being humble is important. Good job!