To prepare well for a cold call so that you can be successful, there are multiple things you may have to do in order to achieve that. Here’s a list of ways you can make your cold calling successful:
- Create a script
- Aim to capture your prospect’s attention in the first 30 seconds. Ensure the script is a guide, not a verbatim read, and includes elements like a common interest and a qualifying statement.
- practice cold calling by Role-playing
- This is the best way to gain practice off the phone. Even practicing with family and friends can help a ton. Work on delivering your script naturally instead of reading right off your notes
- Research your leads
- It’s best to gather valuable information on who you’re about to call. With this, it allows you to be able to connect with them, like maybe they are from a cool area or you guys both have mutual connections.
- Call at the right time
- Find out by researching the best times to call so that you can best reach your target market.
- the conversation should be personal
- By maintaining a friendly tone, you can show interest for the prospect. You want the prospect to feel comfortable talking to you.
- Make sure the conversation is all about the prospect
- we all know, we need to have control of the conversation, but that doesn’t mean we talk the most! Make sure that its all about the prospect.
- Have a follow up!
- whether its email or a linkedin message, thank them for their time!
BoweryJE22
I couldn’t agree more! Having the proper research before approaching a cold call allows for you as the salesperson not just to have the information and utility of the information but also the confidence when making an approach. The ability to be calm, cool, and collected is very useful in the selling approach.
This breakdown of how to make effective cold calls is very helpful! Preparation is definitely key, even if the person doesn’t answer, as a short, concise, and well-thought-out voicemail is still a good way to reach them. Great post!
These are great tips for cold calling. It is important to make the conversation with the prospect personal because it can relate to who they are, not just their occupation. Also, you forgot to capitalize some of your points.