Alongside good questions, buoyancy is among the most important principles for sales, because if you aren’t able to handle that rejection then you aren’t able to continue selling since you are dwelling on your failures. While buoyancy can be a real roadblock, that weakness can be turned into one of the salesmen’s biggest strengths when selling. To define buoyancy, it is the ability to keep afloat amidst a sea of rejection, and the three elements to buoyancy are interrogative self talk, positivity ratios, and explanatory style. Self talk is essentially the hype up phase, you talk to yourself (not in a crazy way) in order to build up the nerve to go forward with the pitch and get the foot in the door. Positivity ratios is the attitude you have whilst selling, how you handle what is in front of you. This in addition to helping with the next step can also help with whether you close the sale or not, which leads us to the third part. Explanatory style, this is how you handle the rejection and pick yourself up to keep working. It typically involves a self evaluation of what went wrong, what went well, and what should be done the next time. When you take the time to follow the steps of buoyancy, it makes it all the easier to pick yourself up and try again.

2 thoughts on “Buoyancy”
  1. Yes, I agree with you. buoyancy is very important to a person in sales. A lot of the time you are going to run into rejection and no sales coming in. It is how you handle these situations in a positive way. All it takes is one sale to change your life. Great post.

  2. Buoyancy in sales is crucial as it enables sales professionals to maintain resilience in the face of challenges and setbacks, allowing them to bounce back stronger. A salesman needs a positive mindset. This promotes creativity and leads to greater success in sales and building lasting client relationships.

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