One of the key skills that many might overlook when it comes to sales is never assuming what we think is best for the customer, in this digital age we are not given an advantage over our customers. They have the same access to information that we have, sometimes they are more familiar with a product or service better than we are. If that’s the case it is not about giving them the best, it is about solving a specific problem that they may have and giving them something that can do just that. Of course, when finding out the specific problem that they are dealing with we need to of course understand that we may not offer them what they need. It doesn’t matter how great our product or service is, if it doesn’t help them then of course we can’t do anything for them. Assuming that we know what’s best for them is a negative, asking questions and finding out more shows them that we want simply what’s best for them, and we will be honest when we tell them that we don’t think we would be a good fit for them. In the end, it is about benefitting the customer even if we don’t get the deal.
Kenleinkl23