Regardless of how bad your marketing or graphic design, your campaign or your call strategy, one of the most powerful components of your branding campaign or sales strategy is the influence of story. When you have a unique product to sell, telling to story of who you are, what you’re selling, why you’re selling it, where you are located, and how your interest in this market was ignited can drive brand loyalty in unique and powerful ways.
Even if your product itself doesn’t stick out to someone, the memory of the story behind your product can keep your brand at the top recall in the minds of potential consumers. By using storytelling in sales, you can drive long-term loyalty and memorability, hopefully increasing your repeat customers.
Blogger Ben Settle on Copyblogger.com encourages businesses to harness the unique power of their product story, which can have even greater sales ramifications than just a successful product pitch. Sell your product by selling its impact, meaning, and associations.
BoweryJE22
I think this is a great point. Often times it is easy to get caught up in selling only your product or service, but if you focus on your story instead then it will have a greater impact. People love a good story and will be more likely to buy your product if they fall in love with the story behind it.
I think having a story is important because it can give people something to relate. Then people could take the relation to the story and relate it to your product. Plus in my opinion i think the stories behind certain products could be very interesting.
A story, is as you said, one of the most powerful aspects of a company. I know that I am more likely to buy from a company with a story. The best companies are the ones whose stories shape the way they do business, and in a lot of cases, that can be because of faith. The ability to tie a story to the way a company does business is something truly special.
My uncle understands this very well and has helped tremendously throughout his career in sales. I was fortunate enough to travel along with him on several of his business trips when he was interfacing with clients. I was still in high school at the time and lucky enough to experience something most people my age would never have dreamed of. My uncle knew how to share his story and in turn, learn more about the stories of his clients. This created an open and comfortable cross-communication. He would keep a list of personal details clients had shared with him in the past and bring them up at appropriate times. Needless to say, he has an incredibly large book of business, but the best part is that he really does care.