Painting a seagull is when the salesperson tries to strongly encourage the prospect to agree on their point of view. This is very restricting and can cause a salesperson to take advantage of the prospect. The salesperson’s job is to reveal and solve problems. Painting a seagull will skew the prospect’s perspective as well as the salesperson’s because their product can be a solution to a problem that has not been uncovered because of the skewed perspectives made by painting seagulls. The salesperson should not try and change the prospect’s vision in order to cater to their goals. The salesperson should ask open ended questions, simple inquiries and negative reverse questions will draw out the truth of the customer’s perception.

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