With the Superbowl on the mind it is easy to think of the commercials and how products are marketed in order to produces sales. Often, those that are remembered are ones that are either offensive, heart warming, humorous, or contain celebrities. It made me think, how could Superbowl commercials and marketing products through a commercial coincide with individual selling tactics and the overall selling experience. The commercials that are offensive leave a bad taste in your mouth and consumer are more likely to avoid or boycott that product or business, just like a noisy and obnoxious, potentially pushy sales man/women. A heart warming sales person could be that individual who maybe cares too much about you and your needs and ends up being just for show, but this salesperson also could be extremely good at what they do and they could understand the needs of their buyer and truly be able to find a good fit for their needs. The humorous sales approach is also a bit of a gray area if a salesperson doesn’t listen to their buyer but rather tries to flatter them with jokes by taking a light-hearted and more casual approach they could lose the buyer by being unprofessional or not caring enough of their needs. This same approach could work though with balance if a sales man/women is successful in being approachable and makes their buyer feel comfortable and not pushed with some light-hearted humor they could be memorable and successful in their sales role. Having a celebrity in a sales position, representing a company or sponsoring a product, or owning a business could lead to a great plug for the sales force as they would be able to use this famous person as a common ground or a potential networking possibility, to be associated with this well known individual and their product/business.
By beidelmanra1
BoweryJE22 4 thoughts on “Superbowl Commercials to Sales”
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I really enjoyed this post! It is fascinating how we tend to remember the commercial by who was in it or in some cases if it was offensive more than the actual product being sold. Great post.
Its crazy to think how quickly advertising has changed, even with in the last 5 years. From the infomercials and flashy pictures with large text to the complicated videography I saw in the super bowl commercials this year – it is crazy! I just wrote a blog post on the importance of marketing and sales coordination. I think you are so right about how commercials (marketing) are the first step to a sale – they are basically one and the same! Marketing basically is modern-day sales, especially since everything is digital these days!
I have not come across many articles about the appropriate time to send emails to mailing lists, so I found this super interesting. I actually send an email weekly to my blog’s mailing list on Fridays at 11 pm, not due to any kind of research, just the fact that I anticipate having my new post live so that the RSS feed can pull something current for my subscribers. I think I should research the times that people are likely to click an email leading them to a new blog post to read. Perhaps night is better!
I really appreciate the realistic aspects of this post. I agree with Amanda that it is very interesting to think about the appropriate timing of particular sales information. Timing is key with sales, whether it’s what time a text, email, or social media post is being fed to a consumer or the exact timing of a particular comment in a personal sale. These are important things to keep in mind for all facets of the sales industry! Good post.