One of our books for this class, The Sandler Rules, is a collaboration of tips and rules taken from the system and training developed by David Sandler. This sales training is perhaps the greatest in the world and I know multiple people who have gone through Sandler courses that last significant amounts of time. One of these people being my father who has instilled more in me than any other person ever has and probably ever will. It has happened in other classes than this one that I will have deja vu due to something being taught reminding me of things my dad has told me so much in the past. In this class, however, it has happened every class that I am reminded of lessons I have been taught since I was a child. The reading this week included Chapter 3 of the Sandler book which was on mutual mystification, which is basically making sure that all parties involved are on the same page. Not being on the same page with those you are working/meeting with can be very detrimental to you as well as those around you. This is something I was taught very early on from my father and am often reminded of. Not only is this important when you are trying to sell a product or service, but it is also especially important when you are trying to sell yourself. You can try and sell as much as you can and you may be great at it, but if you misread or are unsure of what actually happened or what the next steps are, you are in for a rough ride. I have found this personally to be true in regards to dealing with customers. When customers do not understand exactly what you are doing this can often cause problems. If they think you are doing less or more than what you are actually planning on doing it will harm the trust you are trying to establish with them and cause problems that easily could have been avoided had you taken a little more time to confirm that you were all on the same page to begin with. Surprisingly, however, there are a lot of people who do not take this simple extra step. This seems like a very simple detail, but I believe that is what makes it so much more dangerous. People assume that it is easy to stay on the same page and then mistakes happen. This can also be harmful when you are in an interview process with something. If you walk away from a meeting with someone with different thoughts than them it could cost you a potential job. Also, if you take the time to just simply confirm details at the end of the meeting I’ve found it to help solidify confidence with the potential employer. Basically, take the extra couple minutes to confirm details. It is most definitely worth it.

One thought on “My Dad and Sandler Training”
  1. Great post! It is interesting how much we can learn from out parents as we begin understanding more and more about what they do in their jobs. My dad has also told me stories where he had thought during a sale him and the other individual were on the same page but a misunderstanding had complicated the deal. Thanks for sharing.

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