If you have trouble pitching than you’ve come to the right place. I already have touched up some helpful hints to making a good pitch. You need to be different, informal, and you must know your specific niche that you will target.

I have a few more things to add before you create your pitch:

Stay focused on the client

So many old sales pitches in direct mailings are vendor-focused, telling prospects about how great you are. The best pitches often focus on the clients’ needs and how you can address them. Speaking to your clients’ challenges and problems may help.

Be concise

Your goal will likely be getting them to take the first step. Don’t try to do too much in your initial pitch. The goal is often to generate curiosity and enthusiasm, and you want to get your prospect involved in a dialogue. Whether you’re thinking about the subject line of an email or the text of the pitch itself, concise and to the point is usually best

Know the right action to look for/take

Determine what step you want a prospect to take (fill out this form, call me back, reply to my email, click here to join my email list, watch this video I created just for you) and consider letting prospects know what benefits they’ll derive from doing what you ask. Moving prospects through your sales funnel is often a process of small, deliberate steps. Giving a few options may help your prospect feel the freedom of choice but without feeling overwhelmed with options

These guidelines should help you to write your pitch if you are struggling to create a good one. I hope you will find these as helpful as I found them.

2 thoughts on “Need Help Pitching? (Part 2)”
  1. Great post! glad you kept going with the same topic and expanded on tips to help pitching. Also, staying focused on the customer is a very important tip and should be followed by more salespersons.

  2. Giving your client options for following up can be super helpful for them! This really helps them have a clear understanding of what to do moving forward.

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