Lately there has been tension in my house between myself and my parents about me not having a car.  The fight has been going on for a while, but over break we finally resolved the issue.  The agreement is that I will get one next year- earlier than expected- and this happened because of sales principles.

My first technique was selling myself, I took a page out of a familiar playbook and convinced them I’m a good kid, the issue was need recognition.  They don’t see me as needing to be able to get around, at least they don’t see the need being as bad as I see it.

How do you get someone to recognize a need easily if you can see it and they can’t?  I can’t answer this question well, but I know for sure now that it is almost impossible to make any progress if there is not need recognition.  I didn’t realize how important need recognition was until all of these debates took place, but now that I do it is huge.  Both people have to see the need and come close to agreeing on how great the need is.

So somehow, strike a nerve without actually striking it, help the person realize that they need your help, and suggestions on how to do that in the reply sections would be nice!

2 thoughts on “Need Recognition”
  1. Not entirely sure what you mean by striking a nerve by not striking it, but I have a suggestion. Often times the best method of persuasion is allowing the individual to convince themselves. You just need to guide them to that conclusion. Its a combination of presenting facts that may not be know dropping hints and guiding them through your reasoning so you see eye to eye.

  2. I would highly recommend translating the need into one of their own. Generate a situation where your need for transportation conflicts with their schedule, or take advantage of a time when their transportation isn’t enough to accomplish their own goals and show them the connection between their current pain and your constant pain.

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