Early on in the class, professor Sweet asked around the class who all has sold things before.  I commented that I sold poultry chickens for a couple summers with a buddy when we were in middle school.  Obviously, it was an extensive process raising the chickens from a hatchling all the way up to a full grown sellable chicken but that was not the most difficult part.  The most challenging thing about raising and selling these chickens actually came to when it was time for selling.  The amount of conversations of what is so good about our chickens compared to other farmers or store bought chickens, what kind of price we were looking for in a sale for the chicken, and many other pros and cons we would get asked about. See the source image

We have been talking about in class how the best sales come a buyer that has developed trust from the seller.  With selling chickens, our so called “easiest” and most successful sales came from family friends or people we knew very well because that sense of trust was already established from past conversations with that person.  When it came to meeting/talking to someone for the first time, the conversation was a lot different in a way that it was way more stand-off in the beginning, especially since my buddy and I are two middle school boys.  Everyone knows middle school boys can be a problem, but even with the age we were, it did not divorce us from being able to have an actual sales conversation.

Basically, from my personal selling experience, the most important feature for me would be the trust of a customer.  Even now, ask most people in a room and they would much rather buy something if they can trust it is going to be a good transaction rather than going in to something blind.

2 thoughts on “Selling the Product – Trust”
  1. I always love reading and hearing about other peoples sales experience in the real world, so it was super interesting to hear the challenges you faced with selling your chickens. Gaining your customers trust (when they are not family, of course) is a daunting and difficult task. However, this can be achieved with some questions, a warm smile, and some good conversation.

  2. Cool story Luke! Like Christian said it is really awesome to hear personal experiences and how they apply in to what we are learning in class. Trust is huge in selling and it’s cool to see you recognize that.

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