For another class that I’m a part of called Corporate Innovation, I’m on a team that’s been tasked with establishing a mission statement and values with a company called Provident, which is a specialized insurance program administrator for first responders, public servants, and volunteer and community groups. Throughout the class, it became clear that Provident did not have a mission statement or values, which both serve a crucial role in the clarity of doing business effectively. Could a personal mission statement and values be valuable in selling as well?
According to an article titled, “5 Tips for Creating a Sales Mission Statement (From a Surprising Source),” Lauren d’Entremont says, “Your sales mission statement helps to ensure you’re doing the right work, saying yes to the right opportunities, and rejecting anything that’s a bad fit for your strategy.” d’Entremont emphasizes the importance of creating a personal mission statement for yourself when selling, because it lays a firm foundation to choose wisely in every decision you’ll make. There are five separate tips that d’Entremont lays out to help create a sales mission statement:
- Speak to your core purpose
- Use plain language
- Talk about your unique strengths
- Forget about revenue
- Stay actionable and agile
Once you’ve accomplished your mission statement, live by it and be proud of it!
For further depth on the tips to help create a sales mission statement, check out:
https://www.proposify.com/blog/how-to-write-a-sales-mission-statement
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