Different Selling Strategies for B2B sales and B2C Sales

When selling there are two different types of sales you can make and they are business to business and the other is business to consumer, and the selling tactics for both of these are very different.  For B2B the sale is focused on finding the pain points for businesses with their current suppliers, and how you can make that pain either go away or much easier for them.  Whereas business to consumer is more focusing on the customers emotions and building a relationship with them to where you know their specific pain that your product or service can solve.  Another difference is the scale of the orders, for B2B the order is going to be much larger so you have to expect price is going to be a large issue or pain for them, and B2C is a focus on single sale of a product or service so there are different points you have to focus on.