A while ago my Dad wanted to surprise my sister with a new car for her birthday. She was wanting one but not expecting to get a new car, and one day my Dad and I ran out to a few different car dealerships looking to buy her a jeep. The first dealership was not a great sales experience. The dealership that we went to had the car we wanted to buy, and we were easy to sell to at that point, however we ended up leaving without buying anything. We needed someone to sell to us, the car, but also themselves. The service ended up being so bad that we just left. The second dealership we went to was actually a little bit farther of a drive. We walked in already disgruntled from our experience at the last dealership, but were quickly satisfied with our experience at this new dealership. Almost as soon as we walked in we were greeted by someone who asked us questions to gage us at customers, and then they connected us with a young salesman. It all happened fast so we didn’t have to wait and weren’t being ignored compared to the last dealership. The Salesman was intentional and quick with his service. He knew we wanted to buy a car but he also was aware that the sale was not made just yet. Throughout the whole sales process he continued to sell himself and we felt better and better about buying a car from there. My dad owns an insurance agency and sells life and health insurance to people. Funny thing is the salesman impressed my dad enough for my dad to offer him a job in his organization and gave him his personal information to reach out for more information. I thought it was funny that my Dad ended up trying to sell himself to the salesman too.
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This seems like an excellent sales experience. It seems like y’all were taken with this company before you even knew it. This shows that sales experiences should be relational rather than just about buying and selling.