What’s Your Message
carteram1 As Entrepreneurs at Grove City, one thing we learn a lot about is how to combine our faith with the world of start-ups and businesses, with sales, marketing and with…
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“I want the moon”
In this clip Don Draper is selling an ad campaign to Conrad Hilton. I think it highlights a crucial part of sales that Don completely missed. Don was hired to…
Tips For When a Prospect Says “No”
Last week we talked about what to do when a prospect says “no.” We learned that you just give up, and walk away – you don’t want to push anything…
B2B Sales Positioning
I came across an interesting article the other day titled, “3 Approaches for Effective Sales Positioning.” This article was mostly geared toward B2B sales, but are strategies that can be…
The Cuteness Factor
There were about 5 girl scouts in the student union of Grove City College yesterday, which got me thinking about the sales approach that has resulting from this multi-million dollar…
Central American Sales
I spent spring break in Guatemala on a short-term missions trip. On the way back from where we stayed and were serving, the team did a short stop in Antigua,…
Psychology in Sales
Psychology plays a huge role in sales, here are a couple of commonly used techniques: Reciprocity – Sometimes when selling, a common trick is to give your potential customer something…
The Empty Chair
In the last class Professor Sweet briefly referenced the Amazon “empty chair” principle which I wanted to explain in a little more detail. Jeff Bezos, founder and CEO if Amazon…
The Ultimate Salesperson
We have been learning a lot about how important it is to KNOW your customer, the problems he/she faces, needs, wants and financial limits in order to present your product…
One Common Goal – Importance of Marketing and Sales Coordination
I am very interested in the marketing and advertising side of business and sales. I recently read an article by iMPACT branding and design that talked about how vital it…