How online sales have introduced new scale
Liam Grossman The internet is an amazing thing. Think about it: you can purchase something online and have it delivered to your door within the next 24 hours. Selling, in particular, has…
Liam Grossman
Online inside sales: how do you discover pain?
Understanding the pain points of your customer is a crucial component of sales. How can you discover this if your company does online inside sales? One of the best ways…
Everyone is in sales
This weekend, Grove City College hosted admitted students’ day. You may have noticed crowds of people in the dining hall and in the academic buildings. When I was getting lunch…
Tom Brady: Using Consistency to Sell Yourself
Selling yourself is hard, especially when you are in a position where people already have presumptions about you. Those in sales face this every day by being ridiculed as “sleazy”…
Using exclusivity to sell
The idea of exclusivity in sales may seem counterproductive. Why would you want to have an exclusive customer segment if your desire is to make as much profit as possible?…
The Freemium Model and its Application in Sales
A popular business approach, particularly in technology, is freemium products. By offering freemium products, customers may be encouraged to pay for additional products later. Three companies that have adopted the…
Business Relationships
Features and Benefits
Influence
Perspectives on Sales
Relationship Selling
Sales Process
Selling Yourself
Facebook’s Founding: How Sean Parker sold himself to Mark Zuckerberg
The Social Network movie, although dramatic at times, depicts the story of Facebook’s founding. An influential character is Sean Parker, the first president of Facebook. In the movie, Parker gains…
Have your products sell for themselves by creating an ecosystem
There are many ways to sell products. However, even if your conversion rate is high, retention and returning sales may be low. A proven way to resolve this issue is…
Learning to sell your product to investors
In a company’s beginnings, learning to sell to investors is pivotal. By gaining funding, startups can hire more employees or spend more on customer acquisition. Selling to investors, however, is…
Turning “Story telling” into “Story selling”
Recently, I came across an ad that was selling a service. Unlike most ads, it started with a story about a father and his son. They began a tradition of…