Bundled Purchases
weatherstone As I prepare myself to graduate in a couple weeks, I’m looking ahead to my housing needs once I move to Florida. There are countless purchase I will have to…
weatherstone
The Free Shipping Tactic
For this post, I want to share about a sales tactic that every reader has likely encountered: free-shipping. You may ask, “how is free shipping a sales tactic?” If you’re…
The Pink Cadillac Fleet
In 2001, Mary Kay Ash passed away. Back in 1963, she founded what is now the third largest cosmetics and skincare provider, Mary Kay Cosmetics. At the time of her…
Lessons from Pimps & Prostitutes
By no means do I condone sex trafficking or illegal prostitution, but I do recognize that prostitution regularly produces large quantities of wealth for pimps. Although you may not like…
Overcoming Objection
Every component of the sales funnel should constantly be re-examined to determine if there is any way by which it can be improved. From your very first customer, one of…
Celebrity Endorsements
Traditionally, one of the best ways to increase sales and garner public attention is to bring on a celebrity to endorse a product. Ad Age, a popular news site featuring…
Until Death Do Us Part
What does dedication to a job look like? And dedication to selling? Meet Reginald Huntley. Born in December of 1918 – yes, that means he is 97 years old –…
“It’ll Be Fun, They Said”
Can peer pressure classify as an inadvertent form of selling? My recent sledding experience with friends from the Entrepreneurship Department would seem to affirmatively prove that to be the case.…
Honesty Is The Best Policy
“Should I ask him (President Obama) if he liked DJANGO?” Honesty is integral to successful selling. When that honesty comes into question, buyers become wary. There are many companies’ stock…
How to Sell Anything to Anyone
It seems appropriate for an introductory post about sales that I establish a framework which the rest of my posts will assume is the fundamental basis for any perspective on…