Blaine Hurst’s Advice on Problem Solving

This past Monday, I had the honor of joining Mr. Blaine Hurst for lunch in the entrepreneurship center for E + I. He was such a personable business man and shared story after story of how he has completely evolved Panera bread through their Panera 2.0 initiative. One of the biggest problems he constantly must overcome is that of systematic problems. He can easily spot out one issue that his customers are facing and solve it quickly due to a significantly large team and massive budget. Even though he is capable of solving these small issues quickly, he mentioned to me that the most efficient and effective way to solve problems is by tackling them systematically.

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During this lunch I had with him, he said, “The biggest mistake that young entrepreneurs make these days is attempting a problem of today, instead of forecasting and proactively solving the problems of the future. This is exactly what he and his team aim to do, and it has proven to be extremely successful for Panera 2.0. In sales, it is extremely important to dig deep into the pains of your client and attempt to solve the problems that they might not even know about. A salesperson who can accurately forecast these things is on the road to success.

2 thoughts on “Blaine Hurst’s Advice on Problem Solving”
  1. This is such an interesting concept. I would be curious to know how he went about this, whether it be customer interviews, focus groups, or something more informal.

  2. That’s super cool you got to speak with him one on one! That is a very interesting way of looking at problem solving. We focus so much on how to fix the little things of today all at once when spreading them out and solving them one at a time in a specific order can save a lot of time and apparently a business. Really great post!

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