To be an effective salesperson, it is important to find the balance between quiet listening and being able to control and direct a business conversation. This is largely why people say ambiverts make the best salesperson. There is another connection between efficient selling and ambiverts and that is buoyancy. One of the core functions in the sales world, buoyancy is the ability to bounce back and stay afloat in the face of rejection, or riding level along the bumpy selling career.

While there are never clear-cut stereotypes to fit personality types into, the longtime word is that extroverts tend to have more confident and outspoken personalities, introverts fall into a calmer, quieter, sometimes shyer persona, and ambiverts are varying mixes of the two.

Buoyancy is bobbing without sinking and floating without flying. When confidence runs the risk of not considering failure and quietness sometimes does not get heard, buoyancy rides the middle of the road.

Ambiverts for this reason tend to be more naturally leveled in business. Sales is inconsistent in that highs and lows are common and it is hard to plan for one outcome more than once. Change is the norm and a middle personality is able to shift to compensate where needed.

Plenty of introverts are amazing talkers, and extroverts can be good listeners; none of this is to say someone would be held back because of their natural personality. When looking at what has made different people successful as a salesperson, though, it is often found that when different sides of the scale merge towards the middle, they provide a good combination of what makes introverts and extroverts so individually unique and special. Buoyancy could be considered a choice, a challenge to your weaknesses when something does not go as it should. Then it becomes natural. a

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  1. People would assume that extroverts would be better salesmen, but, interestingly, ambiverts are more successful. It is not that surprising if you think about it though. Really interesting comparison between buoyancy and ambiversion. Extroverts can indeed be over-confident. At the end of the day, ambiverts are more successful. Most people are ambiverts.

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