We recently had a speaker, who thoroughly talked about his past history of sales. I found extremely fascinating the initial startup that he was involved with from the beginning. That the original software engineers had a problem conveying their message to potential clients. Evan made it his job of being the translator of a simpler message to clients. What I got most out of Evans message was his ability to get companies on board with his idea. He accomplished this by getting restaurant owners on board by offering free labor for integrating their software into how the restaurant is run. Evan said it created a sense of urgency for the restaurant owners after they realized how bad they needed this software. Obviously this can only be done at a certain scale, which Evan had realized from the start. His main message was that although the scalability was not sustainable at the time it was eventually necessary for the company to establish connections with more and more restaurants.
BoweryJE22
Great summary of Evan’s talk! He is truly a hard worker, and shows the benefits of it. I also thought it was super interesting how he thought about doing the menial tasks. He mentioned how the post-office job taught him that doing the unscaleable things were necessary to reach the scaleable things
I agree, as a sales person, you might have to go an extra step to get clients thinking about what you are trying to sell. Like how he waorked for free to show them how the product would work within their company. It is important to not only sell the information of the product but to sell the advantage of the product. Great post!