Using exclusivity to sell
Liam Grossman The idea of exclusivity in sales may seem counterproductive. Why would you want to have an exclusive customer segment if your desire is to make as much profit as possible?…
Features and Benefits
Shoe Salesman at Dick’s Sporting Goods
Alyssa Mapes Over spring break, my family was walking around Dicks Sporting Goods when we were approached by an employee. He asked if he could help us, and then began to ask…
Business Relationships
Features and Benefits
Influence
Perspectives on Sales
Relationship Selling
Sales Process
Selling Yourself
Facebook’s Founding: How Sean Parker sold himself to Mark Zuckerberg
The Social Network movie, although dramatic at times, depicts the story of Facebook’s founding. An influential character is Sean Parker, the first president of Facebook. In the movie, Parker gains…
Have your products sell for themselves by creating an ecosystem
There are many ways to sell products. However, even if your conversion rate is high, retention and returning sales may be low. A proven way to resolve this issue is…
Dos and Don'ts
Features and Benefits
movie clips
Retail Sales
Sales Experience
Salesmen
Uncategorized
Kyle Becomes a Boat Salesman
hondelha17 I was watching “Last Man Standing” a couple of days ago, and the episode highlighted a great example of spilling your candy in the lobby. I was unable to find…
We Just Wanted a Microwave!
Over Spring Break, I had a less than great sales experience. My family and I are in the midst of substantial remodeling, and on the second Saturday of Break, we…
Sustainability as a Selling Point
SchwarzCE18 Many businesses today seem to be making a shift towards environmental sustainability or simply giving back to the community in some way. Although there are many cases where this is…
Easter Eggs for the 4th of July
whitemanoc19 As I was thinking about a topic for this week’s blog post, my mind wandered to Easter. Fortunately, that brought a scene from the classic Rankin and Bass TV movie,…
Gamification
Although gamification may be dismissed by some as a gimmicky marketing trend, those who have implemented it effectively have made it an effective tool in their marketing and sales toolkit.…
Features vs. Benefits: Why Features Aren’t Desirable (Until After the Sale)
gillettebt17 Whenever we set out to sell something, we automatically gravitate toward features as our selling strategy. The reason is fairly simple; we ourselves are usually already sold on whatever it…