Going for the “no”
The premise behind “going for the no” is that you should make it a goal to hear and to meet with a resistance and rejections, as opposed to making it…
The premise behind “going for the no” is that you should make it a goal to hear and to meet with a resistance and rejections, as opposed to making it…
The idea of exclusivity in sales may seem counterproductive. Why would you want to have an exclusive customer segment if your desire is to make as much profit as possible?…
Over the winter break I was left with a dilemma that most college students face, the lack of money. So, in order to add some funds into my bank account…
Finding a customer problem is the first step to winning the business and the part of the sales conversation where many reps. struggle. You want to create a value-based sales…
There are many nasty stereotypes about salespeople. Unfortunately, for many people when they hear the word salesperson, they think of the annoying, overly talkative, pushy salesperson who will do whatever…
I recently read a story about a sales pitch that, using an unusual method, was a success. Hans Geisler, the founder of Japhy Surf Co. told about a time in…
Recently in an article I read, Anderson Peterson, the CEO of Signal Sciences, shared a little about the experience he had while working at The North Face while he was…
A popular business approach, particularly in technology, is freemium products. By offering freemium products, customers may be encouraged to pay for additional products later. Three companies that have adopted the…
Sales takes trial and error from the start. You can take as many sales and marketing classes that you can buy, but nothing compares to the real deal of getting…
The Social Network movie, although dramatic at times, depicts the story of Facebook’s founding. An influential character is Sean Parker, the first president of Facebook. In the movie, Parker gains…