Sales in the Start Up
Dewrant For my last blog post, I would like to reflect on some of the things I have learned. Even though I had sold before, I definitely did not know everything…
Peter Durant
S’more Selling Principles
My housing group had formal this past weekend. As we were getting ready to go, we decided that we wanted a place to have a campfire afterwards. My roommate called…
The Pizza Turnaround
We watched a video in my Digital Marketing class about Domino’s Pizza. The video starts out by showing some negative comments that Domino’s got regarding the taste of its pizza.…
You have to fail to win
Winning does not always come easily. In fact, much of the time it is necessary to have some failure before you can succeed. While we can learn some things from…
NoWait Experience
This weekend I went down to Pittsburgh with a group of friends. We made went to the Hofbräuhaus on the south side of the city. Hofbräuhaus originated in Munich, Germany…
10 Second Hook
Today in class we went beyond the 30 second commercial and learned the importance of the 10 second hook. Basically this is a short description of what you do, said…
30 Second Commercial
This past class we went over 30 second commercials and how they should be structured. In case you missed the notes, the structure is this: My name is _______ and…
Don’t be Casper Milktoast
I have always been a pretty empathetic person, possibly too empathetic. After working at Enterprise Rent-A-Car, I have had to change somewhat when working with customers. I often hear things…
Turning a “no” into a “yes”
“8 in 9 of us “are engaged in what I call ‘non-sales selling.’ We’re persuading, convincing, and influencing others to give up something they’ve got in exchange for what we’ve…
I’m SALEing Away
In his book, “To Sell is Human” Daniel Pink explains how everybody sells in some capacity. He says that 8 out of 9 people in the workforce are in some…