The Circle of Referrals
Luke Owen Sometimes in sales it is important not to sell. The product or service you are offering may not be the best fit for every customer. If you refer someone elsewhere…
Trust
Turning “Story telling” into “Story selling”
Liam Grossman Recently, I came across an ad that was selling a service. Unlike most ads, it started with a story about a father and his son. They began a tradition of…
Spilling Your Candy
Joey Astrab One of the core concepts discussed in sales class this week was to avoid “spilling your candy in the lobby”. In more serious terms, this analogy basically means don’t use…
Wegmans and Consumer Preference
SchwarzCE18 Wegmans has consistently taken the top spot of grocery chain ranking lists based on customer feedback. But recently, the company even beat out Amazon, Costco and Publix as the most…
Customer Service
Dos and Don'ts
Pain
Perspectives on Sales
Relationship Selling
Retail Sales
Reverse Negative Selling
Sales Struggles
Sales Tips
Salesmen
Trust
Do not be a Josh…..
jeynesle18 It was a dull rainy-day last spring break, so my friend and I said, “ah what the heck? Let’s go furniture shopping”. But our ordinary furniture shopping for our apartment…
In Brands We Trust – Building Relationships
Cameron Suorsa When you need something… where do you instinctively go? We have been conditioned during our lives to trust certain brands, the previous experiences we have had with them strengthen this…
Features vs. Benefits: Why Features Aren’t Desirable (Until After the Sale)
gillettebt17 Whenever we set out to sell something, we automatically gravitate toward features as our selling strategy. The reason is fairly simple; we ourselves are usually already sold on whatever it…
Trust Implies Truth
Shelton Brower When selling any item it is important to be truthful and honest about the conditions and makeup of your product. Of Course, everyone knows this is implied, however, there are…
Final Offer
BooherJD1 When I was young my father always told me to be careful of car salesmen because they will always rip you off. And when I went with my mother to…
Attunement
Customer Service
Dos and Don'ts
Empathy
Pain
Perspectives on Sales
Redemptive Entrepreneurhsip
Sales Tips
Selling Your Business
Selling Yourself
Trust
Blaine Hurst
MeyerRC1 Today in class and tonight at a speaker series, we had the privilege of hearing from Blaine Hurst, President and CEO of Panera Bread. Blaine had amazing advice to share…