Understanding the Consumer is Crucial
ThrasherMJ1 Understanding your customer base is pivotal to any business. No matter what industry you’re in or what your approach is to marketing and advertising, understanding your audience better will allow…
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Mad Men
Leading up to the series finale of AMC’s Mad Men, viewers and actors shared their favorite scenes from the previous eight years on twitter. Actor Jon Hamm who plays Don…
Selling and Marketing Items that Sell themselves
Porterde1 There are some products and services that market themselves in the world. the primary example of this is Apple- selling technological devices that are outrageously expensive but yet seem to…
The Admissions Office: Selling a Personal Investment
College is expensive. I know that even for me when it is all said and done I will have close to twenty thousand dollars of student loans from the semester…
Kohl’s, Macy’s and J.C. Penny
Last week it was reported that Kohl’s Corp. posted disappointing sales growth in the first quarter, raising concerns that a strategic plan unveiled last year to jump start the struggling…
Empathizing when it’s hard: Conflict Resolution
It is interesting to think of sales as an argument- a lot of the core concepts that we took away from class apply in real life as well as hypothetical…
Freemium Sales
GieslerBW1 How would one be a salesman for a freemium model, such as for an app with in-app purchases? It should be kind of hard if you think about it. The…
Word-of-Mouth
How important is word-of-mouth for salesmen? I would say it’s very important and here’s why. Word-of-mouth is a great tool for companies who have great products. By creating a great…
Gryp-hon the Future
As we get more technology throughout the world, we begin to use it in so many different ways. Gryphon Networks has begun to increase the availability of analytics with their…
Hard Sell
Sales can be a very hard job, depending on what you are selling. The question is, what is the hardest thing to sell? It could be anything. It could be…