Clarity and completeness have become extremely important in the business and sales world when it comes to selling your own products or services to customers.
As a salesperson, your goal is to sell your product as fast and easily as possible to your targeted buyer. In this day and age, though, buyers hate to be manipulated. They like their brands and sellers to show them the full picture and believe in them to tell the buyer everything. Even if there is an issue with your product, being clear with your buyer and giving them a good buying experience could mean more than trying to manipulate your buyer. More than 90% of buyers say that a seller’s/brand’s transparency is the most important point of their buying experience. Every time you add clarity to your selling experience it helps build your relationship with your buyer. It also helps you close that deal and helps retain that customer because of your company’s clarity with your customer throughout the buying process.
Completeness in your communication with your buyer is an important tactic to use in the sales world. First off, communicating with your sales team is the first part of communication that should be fully complete. Your completeness with your sales team is where they learn that they need to communicate completeness with the buyers that they encounter. As a salesperson, a big deal is to be complete with your buyer, which comes with lots of important factors. It starts with giving all your product or services information all together, to be precise giving them all the information but all at once. Breaking it all up into separate phone calls or meetings can rattle or frustrate your buyers and make them not want to learn any more about your product because it feels like to them that you are taking your time and only telling them certain things about your product rather than giving them the whole picture.
I agree with your statement on how clear and complete salesmen need to be with their buyers.
Nice Bryce, being clear and upfront with buyers really helps build trust, and giving them all the info at once makes the process way smoother.