There are many shared responsibilities between customer service and sales workers. As such, there are a number of best practices that apply to both departments. Here are 4 lessons that salespeople can learn from customer service departments, according to Salesforce.
- Solve, don’t sell
Avoid adversarial interactions with customers—allow yourself to play the role of a problem solver, not an antagonistic problem-maker.
- Educate
Add value to your customer’s experience by providing additional information that might shed light on problems they didn’t even know they had. Offer insight and a clear explanation of the solution you offer.
- Dedicate resources
Maintain good relationship with prospects and clients. It is worthwhile to use your resources to advocate on behalf of your clients and maintain relationships with them.
- Report customer ideas back to product development and production
Salespeople and customer service agents have the opportunity to receive plenty of feedback on company services and products. Take time to share this input with the appropriate teams to benefit the whole company.
BoweryJE22
Principle 1 was the one that I resonated with most! It’s so important to be focused on the pain of the customers/clients, not just because we should want to be serving the customers, but also so that we can be constantly improving the product to fit changing needs. We only know about those needs if we’re focused on solving.
Number 4 was a great point and is so crucial for a great business. Customer feedback is a great way to grow and improve.