When handling a sale, dealing with rejection will quickly become a common occurrence. Knowing how to manage that rejection can change the final outcome of a situation with a customer. A word that most accurately describes this positive state of mind is buoyancy; staying afloat in an ocean of rejection.  It is the ability to keep moving forward and dealing with that rejection most effectively and for many people it is a skill that must be practiced. There are three elements to buoyancy:

  1. Interrogative self-talk (before)
  2. Positivity Ratios (during)
  3. Explanatory Style (after)

Asking yourself questions is the best way to prepare for this stage of selling. The old ways of teaching would advise positive self-talk such as “I can do it.” but more recent research shows that questions work much better. This is because questions pursue real answers, a problem to solve, solutions to seek, and answers to find.

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