Over the summer I worked an internship at Mosaic Community Development Center. My title was operations intern, but I did a lot more than that. One of the first assignments was to create a fundraiser and go out to local businesses with the posters I made. There was also a coinciding social media campaign. I had to figure out the different donation tiers and what to offer for each one. Then convince people that their donation is going to be put to good use. Which is harder than it sounds. I learned that people like to get stuff when donating, so that is why each tier came with better stuff the more you gave. People also like to get personalized items, such as thank you cards signed by each kid. We spent a good portion of a morning having the kids doing this. The businesses were treated a little differently. Though yes they of course like getting personalized stuff like others, but they also want their name put out. The kids have to wear Mosaic shirts that we give them to wear on field trips and other activities where we go out. They are bright colors like orange to help us not lose track of them. But on the back of these shirts are the businesses that donated to the program. So when we took the 30 or so kids to a Pirates game, their business was on a walking billboard. The issue I ran into when designing the fundraiser was how much do I ask for to have your name on the shirts? The number I ended up going with was $100 if I remember correctly. Long story short we ended up just putting any donation amount on the shirt.
This is what I ended up doing for my fundraiser, some things worked well while some did not. Either way many lessons were learned.
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