Pro baseball isn’t just a game of baseball it’s a business. Ticket sales are a very large source of where revenue comes for those pro teams. Selling out your stadium isn’t just as simple as hosting a game and opening up the gates. Selling out the stadium requires lots of strategic marketing, pricing, and engagement with the fanbase. From selling season tickets to seasonal promotions, teams use very many different tactics to bring in fans and fill the seats every game throughout the season.
One of the most effective ways teams drive sales for their tickets is through selling season ticket packages each season. These offer fans the chance to get their favorite seats in the ballpark for the entire year around at a better price than if they were to buy that seat every game throughout the season separately. Season tickets are good for teams because it helps them lock in revenue for seats for the entire year before the first game of the season is played.
For single-game tickets teams use dynamic pricing where they fluctuate their ticket pricing based on certain events around the game. For example, who the team is playing, time of day, and/or weekend or weekday. If a team is playing the Yankees ticket prices are always up compared to if a team is playing say the Marlins or Rays. Also, ticket prices fluctuate on when the game is played. For example, a 1 o’clock game on a Wednesday in early April will be very cheap compared to a 7:05 pm game on a Friday night in the middle of the summer.
Lastly, teams use promotions and special events to bring in fans and fill their stadiums. Teams hold nights like College Night, bobblehead days, and free shirt games. These games/promos help bring in fans and attract more fans to fill their stadium’s seats.
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It is very smart how baseball teams use various tactics to sell out stadiums. My personal favorite is the promotional giveaways and events they do. I can vividly remember being a little 8-year-old and begging my parents to leave sooner so we could be one of the first 2,000 people and receive a cheap giveaway. While a lot of these things have little to no value, such as a towel or collectible cup, they hold memories that last a lifetime.
I agree that making a specific game unique by adding promos or features is a cool experience. It should increase ticket sales and overall interest in the games. Season ticket packages are also a great way to get a large sale upfront while giving the customer a discounted price overall.