Many of you know the entrepreneur, Gary Vaynerchuk. He’s most famously known for his online social media presence and his work in digital marketing, as he is currently the chairman of VaynerX and the CEO of VaynerMedia. To the surprise of many, Vaynerchuk has an extensive background in sales, which he describes in detail in his article, “How To Sell in 2018”. Vaynerchuk highlights the importance of sales, as he describes it as the “foundation of business”. From an early age, Vaynerchuk was intrigued by sales as he dabbled in activities ranging from running a lemonade stand, to selling baseball cards and eventually wine. This early age infatuation with sales ultimately led him to his current role with Vaynermedia, where he now sells to celebrities, CEO’s, and CMO’s. In this article, Vaynerchuk warns of potential downfalls that often plague salespeople, essentially laziness and the past. He stresses the fact that sales are not automated; but, instead purports that each sale is a special relationship with an individual in which value is being transferred. Vaynerchuk further stresses that salespeople cannot rely on past techniques, as the world around us is constantly changing. He uses the internet and technology as examples of this phenomena to accentuate his point. In essence, Vaynerchuk’s main message is that sales require adaptation, attentiveness, relationships, and research. Essentially, a salesperson must take the necessary time to identify their consumer base and subsequently develop a technique and product that meets this population’s demand, while delivering superior value to be successful. Perhaps, a message that should be heeded by those entering the world of business.
Source: https://www.garyvaynerchuk.com/how-to-sell/
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