In class we discussed the importance of prospecting and how challenging it can be. As salespeople face increasing resistance to cold calling, it can be difficult to find a potential customer. Flakiness, in particular, is also a growing problem due to the fact that prospects are constantly bombarded with endless selling and advertising. Few prospects actually have the courage to say “no” and instead more often make up excuses, leading to frustration.

First of all, it is important to be confident in yourself. You must also get into the habit of qualifying prospects out instead of merely qualifying them. It is okay to end it if you feel a particular prospect is not a good fit for what you are selling. In fact, it will probably save you a lot of time, energy, and frustration in the end.

The key is to be creative and effective in your selling, rather than traditional and rehearsed. The only way to win over prospects is to differentiate yourself from the rest of the selling crowd.

2 thoughts on “How to Stop Chasing Prospects…Forever!”
  1. I like how you pointed out that it is important to be confident in yourself. This is especially important when it comes to salespeople selling a product to a prospect who might not necessarily be interested. The prospect must be confident enough to say “no”, and likewise the salesperson must be confident enough to brush it off, move on, and understand that their product is not a good fit for everyone.

  2. I love your point on talking about confidence and I completely agree. Being confident can make the whole sale a different story. Confidence can nearly sell the product itself!

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