When giving a presentation for anything at all, there are clear indicators as to whether one’s PowerPoint is good or bad. To ensure the PowerPoint is top tier, there are four key points to follow.

The first key point is to emphasize the significance of the PowerPoint and more specifically, what is being shown on the powerpoint. Significance is important because it creates passion which keep the customers attention and eventually leads them to purchase.

The second point is structure. Structure is how you place the building blocks of your story. Structure should be convincing, memorable and saleable. The key building of properly structured PPT is to start with the problem, move onto the pathway and finish with the solution.

The third point is Simplicity. Some of the main ways to keep a PPT simple is to, minimize points per slide, stick with contrasting colors, reduce the number of fonts, use photos and art as required but not in excess.

The fourth and final point is rehearsal. When watching a presentation, it is easy to tell if someone has prepared for the presentation. The presentation will never be the best on the first run through, which is why it is important to make sure when you are actually presenting, it is not the first time going through it.

Following these simple steps will ensure that your PowerPoint runs as smoothly as possible and get the message across in a clear and concise manner.

4 thoughts on “Keys to an effective PowerPoint Presentation”
  1. You nailed it as far as “simplicity” is concerned. A powerpoint slide is not the place to write paragraphs. Even sentences are often a stretch to include in a powerpoint. Bullet points are best so that the speaker can elaborate on them and the audience isn’t left reading the board and not paying attention to the speaker.

  2. I think you’re spot on. Dr. Powell always says, “simplicity sells”. I think this specifically applies to PowerPoint presentations. The key is to always make sure your audience can understand as clearly as possible the content you are proposing.

  3. These are all really good points that will help not only when making sale, but also in our lives as students. That also makes it really easy to practice these principles.
    The principle I need to focus on the most is definitely rehearsal. This is such a vital step, and really helps to ensure your timing is correct. However, this is the step I most often skip, and instead opt for just winging the presentation when I stand in front of the class.

  4. Great post Elias! Having an effective power point set up and slide deck is huge for confidence in selling and gaining potential customers as a result of great presentations. Great work

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