When researching some sales techniques, I came across a tip regarding the customer’s background. Once I began looking further into this, I remembered that Coach D gave us some of the same advice. This showed me that this technique is vital to making a successful sale.
The tip is called pre-call planning. This means that you should research what the company/client does, what they might be looking for, and how you can pull their attention. This also encourages them to listen to you, as they will feel heard and considered by knowing you are genuinely interested in meeting their needs.
If you fail to participate in pre-call planning, you will lose the attention of the client much more quickly. A key in sales is making a client feel seen and heard, and this method ensures that they recognize your care and effort to meet their needs.
To learn more about Pre-Call Planning, please visit: https://study.com/academy/lesson/pre-call-planning-in-sales-purpose-objectives.html
BoweryJE22
Mia,
I think you are right that you really have to figure out your audience first. Know what they want, don’t want, and how to gain their trust. Coach D spoke about this too and I think feeling heard and even sometimes seen by the seller can make a world of difference for the sale.
Good idea! Coach DiDonato had great strategies on how to succeed at sales. I agree that pre-call planning is the most important stage to a sales call. Doing your research on your customer and who you’re selling to is really important so you can relate more and communicate better. Great post!
I thought his point about pre-call planning was helpful too. It seems similar to interviews. Just like doing your research before an interview shows a potential employer (someone buying your labor) that you are legitimately interested in their company, it shows potential buyers that the seller of a product or service is interested in more than just a transaction. It makes the whole sales process more personal.
Hi there thank you for explaining more on what Coach D was talking about I really enjoyed his lecture and wanted to hear more of what he had to say. So it was great to understand more of what he was talking about by talking about pre-tip calling. I think this is one of the biggest key to be a successful sales person. The more people can understand pre-tip calling and other issues to look over before meeting with clients the more successful they will be.
Mai, I really like the idea of pre-call planning and think it is very important not just in the sales process but also in life in general. For instance, in interviews (which you could say is just you selling yourself) I have found pre-call planning to be very important. It shows that you care enough to take time out of your day to learn something about the company/person who is interviewing you. Overall, I think this is the first step in relationship building with clients.