Are you having trouble making a pitch?
I have come up with some hints or tips to help create a good pitch:
Be different
Look to break traditional protocol in ways that may immediately capture your prospect’s attention. Disclaimer: While different may garner you attention, it’s professionalism that lands you the job. Don’t go too far over the line, or you could find yourself alienating potential clients. The key may be to start your sales pitch with something unexpected that invokes curiosity.
Find your specific niche
Rather than tossing your product out into the world and seeing who happens upon it, consider figuring out who your ideal client is. Research their critical details—gender, age, profession, needs and problems. Once you’ve figured out exactly who you’re pitching to, try making the proposal all about your audience. As they read or hear your pitch, they should ideally feel as if you’re talking specifically to their situation. They should feel like you’re psychic. You may get a better close rate and spend less money on marketing once you’ve narrowed your niche down.
Be informal
Formality may impose distance between two people, and that’s the opposite of what you’re shooting for. Here’s my strategy for writing a pitch with just the right level of informality: I write my pitch as if it’s addressed to my best friend, then I swap the name of my friend with my prospect, and finally I clean up the pitch to edit out anything that’s too casual. What I end up with is the perfect tone.
BoweryJE22
Great tips i will being using these in my own sales process. I really enjoyed your tip on being informal.
These are some great tips to follow in a sale or interview. I like how you specify being different, but still being professional. I find being different but professional to be one of the more difficult things in sales or job interviews.
I like your advice on being informal. I hadn’t really thought about it in that way, but it makes sense.