I am taking this class in order to better understand how I can succeed in the sales world. This is something that I plan to do since I will most likely be going to work for a hedge fund and will be talking to customers and businesses about investing in our hedge fund in order to make them money, since that is what I will be doing this summer. I am very excited for this opportunity and plan to use the skills that I have learned in this class to my benefit. I have learned many things in this class such as the 70 to 30 rule, budget talks, and to always be genuine, but the biggest takeaway that I received from this class was learning about pain. Finding out the problem and issue that the customer is going through is such a huge deal so that you can help the customer and make sure that you are a good fit for each other and not just treating them as money or another sale. When you are able to get to the root of their problem or their “pain”, then you can start to help them out and show them how you could help and if you can help. Another thing that tags along with this is knowing if you actually can help them and seeing if this is a conversation that you should have. Being honest and letting them know if you can or can not help them is how we should treat people since that is how we would want to be treated. We are called as Christians to help other people and sometimes helping them would be sending them to someone else or just being honest with them and letting them know that you will not be able to help with their problems, which can be upsetting but it something that will really earn you respect for being someone who is not just trying to get rich, but really looking out for other people and their pain.
BoweryJE22 4 thoughts on “Pain”
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If prospects cannot pay me enough to solve their problems even I have the ability to do so, I am not gonna volunteer to solve their problems. I am not being a cold-hearted person here. I am simply doing business. Whenever I do something, I expect a certain amount of returns because I have limited energy to distribute throughout the day. The reasons for that is that I can make a living out of my profession and provide food on the table. If I took pity on those prospect, who is going to pity me when I am all broke?
Finding the “pain” in a prospect is definitely one of the bigger takeaways I have also gained from taking this class. It is critical that you identify a customers pain and discomfort when selling, as it is the first step to helping them, as well as helping you. Good work!
Finding the pain in a prospect is extremely important, but one thing to keep in mind is that the original problem the customer brings you is never the real problem.
I think it’s interesting how you can connect pain to working at a hedge fund. Just because you are not a salesperson does not mean that you will not be selling in your career.