Past Sales Experience

I don’t remember how old I was when this happened, but I want to say I was around 10. My family was looking for a new car, with that a lot of research is done seeking the right specifications to fit our needs. My dad is notorious for doing his due diligence when it comes to these types of decisions so when he enters into the discussion he is loaded and ready to go with information. I had tagged along to these discussions with car salespeople because I really enjoyed looking at the new cars. One time in particular, we were at a Kia dealer looking at one of their cars. They ended up having a similar car to what we wanted but it did not meet all of the specifications. My parents were interested in buying that day, however, the salesman was relentless and pushy. From what I remember, he did a lot of talking, interrupting, and saying the line “so what if we could get you everything you wanted today…” He did a terrible job of listening to my parents, hearing their needs, understanding their pain, and truthfully closing on a good deal because they were willing to buy a car that day. It is unfortunate that he lost the sale, but with his approach, he needed to be more attentive to the needs of my parents rather than closing a deal.

Eventually, my parents bought a car, it was not a Kia. We have never had a Kia since then and we have been through at least 7 cars since 2010. My parents still bring up that experience that puts a bad taste in their mouth. There is something to be said about a good sales experience. Being a good salesperson that truly cares for the customer not only benefits the customer and themselves, but other salespeople around them too.