A good quality for someone in sales to adopt is persistency. Being persistent can pay off with clients who can be sold but are just more stubborn or harder to budge. An example that I found was in the show “The Office”, which happens to be one of my favorite shows, if not my favorite. Unfortunately, I could not find the clip I was looking for on YouTube, so I will do my best to describe it. For those who don’t know, Jim is a salesman for a small paper company called Dunder Mifflin in Scranton Pennsylvania. Jim wanted to do better with his sales, and had the opportunity to close a very big sale with a potential client. He went out to go golfing with two of his coworkers and this one prospective client. It appeared to be just a normal golf outing without business conversation to be involved (to the client), but to Jim this was an opportunity. Early on in their golf round Jim brought up the possibility of becoming his new paper supplier, but the client quickly shut it down, so they just continued golfing. Later on, towards the last few holes, Jim attempted to pitch him again, this time the client listened more but shut it down again. After golfing the group went and got food and Jim tried once more to sell to this prospective client, and this time the client told him that if any prices dropped or anything significant happened to give him a call, rather than shutting it down quickly. The client then got up and hopped in his car to leave, but just as he started to drive away, Jim stepped in front of his car to pitch him the idea of being his new paper supplier once more. In the end, the client was convinced and impressed by his persistency. Being persistent can pay off, and if Jim wasn’t persistent then he would’ve never made this sale, he wouldn’t have gotten past the first attempt. Being too persistent can be harmful and more like a nagging nature which can harm sales as well, but overall, a good balance of persistence is great for sales.