In class this past Wednesday, Mr. VanEerden said that one of the key principles to selling well is having a good predisposition.  This is something that we don’t often talk about in a sales class or even in business in general.  It’s all about how to react in different situations and how to solve problems that arise, but I think it is so important to recognize that these tactics and lessons we learn will probably matter little if people don’t like us.

As sales people we will often be in situations where we are more informed on our products or brand than the people we are talking to, and if not careful we could end up sounding arrogant or talking down to these people.  Even if they like the product or service that you’re offering you could turn them away by making them feel stupid or simply because they dislike you and go somewhere else for a product that may not serve their needs as well.

This is a great principle, because you can practice it easily in day to day life.  Just be nice to people!  Ask how your neighbor is doing, and genuinely want to know the answer.  Hold a door open for someone, even if you have to wait a few seconds extra.  Be invested and present in each conversation you are in.  Just be kind to people.

3 thoughts on “Predisposition: Do people like you?”
  1. This is a great post! I think people tend to over look the fact that being nice to others is such an easy way to start conversation and to be involved with other peoples lives. It’s not always about getting right into a sales conversation, but rather genuinely asking how someone is doing or feeling that day.

    1. I agree. Being a good salesperson, showing compassion, being friendly, caring, etc. are not mutually exclusive; in fact, they work together extremely well to solve the end goal: solving the prospect’s problem/pain.

  2. Simply being nice can go such a long ways! Even the simplicity of looking someone in the eye, smiling, and greeting them can make or break someone’s day. As sales people it is key to be likeable and to get along with others. It can often make or break a deal based off if some likes you as a sales person, but more importantly if they feel like they can trust you.

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