The question of what makes a good salesperson has been a popular question. In this article the author expresses 5 characteristics of a great salesperson. From traditional door to door salesperson to the representative seen today, sales individuals have a certain characteristic in common that allow them to effectively pursue customers. This is the case regardless of the size of the company or sector of business.
Persistence, every salesperson is going to meet rejection and when they do it’s important to keep pursuing, maybe not on that deal but in general. Salespeople must be able to overcome barriers, and this is a great quality to have to do that.
Passion, it is important that the salesperson believes in their product to be the best solution. It is disheartening when you are trying to sell something that is never the best option or a good idea, and it just doesn’t feel like the right thing to do. Also, by demonstrating passion about their product and company it will provide a level of assurance for the customer, this stuff is not easy to fake so it must be genuine.
Conversation skills, the salesperson must develop the skills of reading a room and a person to talk about things that are important to the customer. Their focus must be strictly on the customer and their problems. You must be able to direct the conversation in a natural way to get to the real issues of the customer. This is not manipulation but a genuine conversation that will lead to a connection of your solution to their problem.
Competitiveness, this skill gives the salesperson an edge on the competition. This will also help the salesperson to be able to bounce back sooner when it comes to failure. Competitiveness keeps the salesperson in the game when it comes to innovations and structure to what they are doing. A salesperson who is competitive will know their competitors and will know how to help the customer better because of their knowledge throughout the sector.
Maintain contact, is important when it comes to making and keeping relationships. Relationships is what sells and if they can make those relationships, it would be wise to keep them, this is the same logic as customer loyalty. Also, if you don’t get the deal on the first meeting then it would be wise to keep in contact to make sure they know that they are on your mind, consequently you will be on their mind.
Every sales person will have their own style to how they sell, but if the salesperson can adopt these general skills then that will push them above the competitive salespeople.
https://www.business2community.com/strategy/what-do-great-salespeople-have-in-common-0114992
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