Colleges and Universities use different strategies to attract high school students, especially when it comes to student-athletes. They start by sending emails, letters, and social media ads to high school students. These messages focus on academic programs, campus life, and activities to get students interested. Admissions officers also call or email students to answer questions and get them to apply. One of the best ways colleges connect with students is through visits to their campus. Students can tour the campus, see the buildings, and meet students and teachers to get a feel for what it would be like to attend their school and be there for 4 years. These colleges and universities also host open houses and attend college fairs at high schools, where these students can learn about many different schools at once. Financial aid, including scholarships, is yet another way colleges get students, as it helps make their college more affordable for families and possible students.
For athletes, colleges have special tactics to recruit them. They scout athletes at sports competitions, games, and showcases, offering them scholarships or spots on their teams. Colleges highlight their sports programs, coaches, and athletic facilities to show athletes that they can continue their sports careers while getting a good education at their college. Many colleges offer both athletic and academic scholarships to make sure students can succeed in both areas. Colleges also show off their team spirit, sports culture, and social activities to attract students who want to be part of a lively campus and support the sports on campus. This combination of academics, sports, and student life helps colleges and universities stand out to a wide range of students.
By using these strategies, colleges can try to appeal to both regular students and student-athletes, making their college or university seem like the best choice for their future.
BlankAD21 
huisjenla24
What do you see as the most beneficial tactic sports recruiters for colleges have? I would think that when coaches specifically come to your high school games and try to form that relationship is beneficial.
College coaches use sales tactics every day when talking to recruits. You summarized this well. Another interesting thought is on the other end: High school athletes also sell themselves to college coaches. I experienced this as a recruit who did not an immediate stand out impression to the Grove City baseball coaches, but as I was able to talk to them more and show them what I could do, I was able to sell myself to them.