Rejection is always going to a part of sales, but it is not something that you should dwell on and waste time thinking about how you could have changed their mind or how you can still sell to that specific customer. Every successful salesman or saleswoman has faced many “no’s” before reaching a “yes.” Instead of you as the seller viewing no’s as a failure, you should use this as a way to improve your selling skills. To see what you did wrong in this selling experience and use this as a way to improve future sales of your product. One of the best things to do after being rejected is to change what you are thinking about. Instead of seeing it as a lost selling experience see it as a step closer to selling your product to the right customer. Focus on building relationships with your customers taking small steps towards selling your product. Even following up with your customers is a great idea. Even the customers who reject you. A “no” one day can always change, so a well-timed follow-up to your rejected customers can always change their minds.
Keeping your head on straight is a huge key to the long-term selling experience. Days where you are rejected are very hard when you put in all that effort just to be denied. But it is more what you do after that rejection that matters and what you do to make a difference in your selling experience. If you just dwell on a “no” from your customer then it makes it hard to improve on what you did wrong and sell products in the future. If you are interested in finding out what you did to not fully sell your product and want to change your pitch it will make your future much more successful and create a better selling experience.
I really think you put this well. Rejection is difficult to deal with, but we are going to have it in the sales career. I think viewing no as a positive is a good thing, but definitely hard to do so you need to train for it. I agree with you that it is more about what you do with the rejection then what matters and what you do to make a difference in your selling experience.
Taking advantage of rejection and reframing it is pretty important not only in sale but life in general. It allows for an opportunity to change your sales pitch so you ca receive more yes.
rejection is an unescapable part of sales no matter how accomplished one is. This shouldn’t be a stumbling block for people, however, as every salesperson successful or not has to face multiple no’s before getting to a yes. This should be thought of as a learning experience and not something to dwell on.